TAILOR BRANDS: CREATE A LOGO WITHOUT HIRING A GRAPHIC DESIGNER

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Hi Businesstools.click fans! Let’s take a look at another great app that will save you a lot of time and money in your business life.

Apple. Nike. Gucci. I bet that the logos of those companies appeared in your head almost immediately after reading these names. What does it mean? Well, their branding works perfectly. Good branding ensures that your business will stand out and get into and stay in minds of your (potential) customers.

A stunning logo is an essential part of branding. It doesn’t matter if you’re a small company or an international enterprise. You definitely need one. Why? People will automatically associate your products with your brand after seeing your logo. Just like you will imagine an iPhone after hearing someone say: “Apple.”

There are two options on how to get a logo. The first is to hire a graphic designer, which can be quite expensive. And the whole design process will take some time. What if you’re just starting or you’re a small business with a limited budget? Or you simply don’t want to wait several days (or maybe even weeks). The second option is to use Tailor Brands. Let’s take a  closer look at it.

What is TAILOR BRANDS?

Tailor Brands is an online graphic design platform that aims at making the brand-building process affordable for any business. You can easily create a professional logo with their generator. That’s not all. Tailor Brands goes beyond logo design and offers also features, such as creating business cards or presentations in your brand style and with your logo, of course.

On top of that, this platform offers several social media tools enabling you to design posts or create Facebook Ads with your logo. There is also a tool named Social Analytics that will show you how people are reacting to your brand across social media and the web. That’s impressive, I must admit.

How Do You Make a Logo?

The whole process takes only a few minutes. Don’t worry if you have no idea how Photoshop works because no design or coding skills are required. Yay! Tailor Brands uses an AI algorithm, which should ensure the uniqueness of your logo. Here is how it works:

The first thing you need to do is to enter the name of your brand.

Then, you will select the type of your industry and shortly describe what you do. Still nothing complicated.

In the next step, you will choose the logo type you’d prefer. The options are a name-based logo, an initial-based logo, and an icon-based logo.

Now it’s time to pick up your preferences. Let’s say you chose a name-based logo. Tailor Brands will show you several fonts, and your task is to choose which one you like more. There is also the option “I dislike both.”

After a few clicks and choosing fonts you like, the logo creator will design your logo. You need to sign up to see the results. No worries, it’s free. Here are some of the logos Tailor Brands created for this website:

You can scroll down to see more designs and then decide which one you like most. If you’re not fully satisfied with the result, you can customize it—change its color, size, font style, etc. This process is also very straightforward, and the use of interface for editing template elements is intuitive. It may, however, disappoint those who want to play more with their logo since it lacks more advanced graphic design features.

When the logo matches your vision, you can purchase and download it. You can get a free logo sample, but it’s of a low quality. You get all the usage rights. There are no restrictions.

How Much Do You Pay for It?

Tailor brands offers several plans—for a month, a year, and two years. You can choose from three different packages: basic, standard, and premium. The principle here is—the more you pay, the more tools are available to you.

You’re able to cancel your membership through your Brand Profile and maintain storage for the remainder of your plan. Even if you cancel your plan, you retain the rights to all logos you’ve designed.

WHAT ARE THE CONS?

• you need to get a subscription plan to download your logo

• customer support is only available online (no phone support)

• limited customization options

Alternatives

Of course, Tailor Brands is not the only logo maker. Some alternatives that are very similar to it are:

Looka 

This is the combination of your design preferences and AI. You will enter your company name and select the logo styles, colors, and symbols. The logo maker will use these as inspiration when generating logo designs. Creating a logo is free, you pay for the final design. The basic package with one PNG file costs $20.

GraphicSprings

Firstly, you need to choose one of the logo templates that are categorized by industry. It’s possible to customize the template – edit the graphic and text. For $19.99, you can download your brand-new logo.

Withoomph

After entering your company name and keywords to describe your business, you can choose one of the designed logos. This can be customized, and when you like your design, you can download it. The prices start at $20 for high-resolution JPG image, plus PNG image.

Here is my conclusion

Creating a logo with Tailor Brands isn’t complicated. It took me only a few minutes to create one. The result was a pleasant surprise. Tailor Brands is not only a logo creator but offers branding and social media tools as well. It is a good option for those who want a professional result, but do not want to pay a fortune for creating a logo and their brand. If you’re a newbie entrepreneur or a small business starting out on your branding journey, Tailor Brands is perfect for you.